CASE STUDY
wild trace
Hiking Tour Organisation / Shop
Type of project: Branding
Services: Logo Design, Visual Identity, Product Design
Tools used: Adobe Photoshop, Adobe Illustrator
Goal: To initiate and establish a distinct visual identity for a hiking tour organization. This included designing a logo that captured the spirit of exploration and nature, and building a cohesive brand that extended seamlessly into their new product line. The result was a unified and purpose-driven identity that supports both their guided tours and merchandise presence.
making a logo
Given complete creative freedom and full trust from the client, I was able to approach the logo design with a strong focus on authenticity—something that would visually reflect the name Wild Trace, meaning “a trail through nature.” Since hiking is at the heart of this organization, the idea of traversing unique paths and routes naturally inspired the symbolism behind the logo.
final result
As the concept took shape, one particular variation stood out from the rest—capturing the spirit of the brand with clarity and distinction. This version became the foundation of the final identity.
From Trail to Product
The organization launched its online shop not only to distribute and sell hiking gear, but also to promote its own branded merchandise featuring the new logo.
The logo quickly found its place on the first wave of branded products—starting with t-shirts and jackets designed for both function and style.
Soon after, it expanded to sleeping bags and broader merchandise, including backpacks and essential hiking accessories, solidifying Wild Trace as a brand deeply rooted in both experience and aesthetic.
