CASE STUDY
GIBFIBRE
Type of project: Concept Art, Illustration
Services: Character Design, Environment Design
Tools used: Adobe Photoshop, Clip Studio Paint
Goal: To create a set of memorable characters set within the unique universe of GIBFIBRE, as well as to design a stylized environment—a cozy pub fully equipped with all GIBFIBRE devices and services. The aim was to develop a setting that not only visually reflects the brand’s identity but also serves as a storytelling platform for promotional and narrative purposes.
collaboration with
Sirius Animation Studios
creating characters
The goal was to design the main robot model and supporting characters for a futuristic commercial showcasing the company’s core services.We started with rough sketches to loosely explore the type of characters we wanted in this story.
We experimented with various shapes and design approaches, aiming to define a distinctive and appealing visual language for each character. This phase allowed us to explore the full creative range before narrowing down to a final direction.
The characters were tested in different styles, poses, and costumes to better understand their personalities, functions, and how they would visually support the futuristic setting of the commercial. This helped us align their appearance with the tone and message of the brand.
Once we identified the most promising concept, we refined it by applying a variety of color palettes. This process helped us determine the final look and feel, ensuring consistency and clarity across all elements in the scene.
creating the main scene ambient
We worked on the concept of the bar where the 3D commercial takes place. The company aimed to showcase all its services within this environment. An isometric bar was designed and later developed in 3D, serving as the main scene for the entire animation.
