BARON DRINKS
Creative Beverage Series
Type of project: Branding, Product Design, Visual Identity
Services: Logo Design, Visual Identity, Product Design, Character Development
Tools used: Adobe Photoshop, Adobe Illustrator
Goal: To build a complete visual identity for a premium non-alcoholic beverage brand — anchored by two iconic characters that give the product line personality, distinction, and a world of its own.
FINDING REFERENCE & INSPIRATION
The inspiration for the look and visual identity of this beverage came from the idea of creating a striking impression through the presence of a bold and memorable character.
The character's vibe drew heavily from unique and captivating costumes designed to intrigue and hold attention. Our influences ranged from vintage Victorian dresses to a fusion of retro aesthetics and steampunk details, aiming to create a persona that felt both mysterious and timeless.
A NEW DUO EMERGES
The story finds its champions — Baron & Baroness — charismatic figures who embody the spirit of the brand and serve as the faces of this drink series. They represent not only the identity of the beverage but also its two distinct and defining flavors: Ginger Ale and Berry Tonic.
SHOWCASE
BARON DRINKS was seamlessly adapted across various formats of eye-catching marketing design, allowing the brand's visual identity to shine through packaging, promotional material, and digital content alike.
The original duo was soon joined by a third signature flavor — Tonic Lemongrass — adding a refreshing twist to the collection.
To further promote the product, a series of cocktails featuring Baron Drinks was created and shared across the website, printed promo materials, and social media campaigns — enhancing the drink's versatility and appeal.
The last addition to the Baron series came in the form of BARON ENERGY drink — completing the lineup with a bold, invigorating option for a different kind of audience.
ANIMATED SPOTLIGHT — THE BARON & BARONESS SHORT
The Baron universe received its cinematic debut through a 3.5-minute animated short film that brought the characters of Baron and Baroness to life. Stylized with a moody, theatrical flair, the video served as both a brand narrative and a promotional highlight — further deepening the mystique and allure of the drinks themselves.
